Mar 30
Year: 2011
Current practices in measuring the return on investment in tourism destination marketing were reviewed, and advice on improving New Zealand’s practices was developed. The advice formed the basis of a paper to the Minister, and new methods are now being piloted by the Ministry.
Years: 2008 – 2010
A large scale, mixed method research and evaluation project examined Te Wānanga o Aotearoa practices, and evaluated the outcomes from Te Wānanga o Aotearoa education. Te Wānanga o Aotearoa is New Zealand’s second largest tertiary education institution, and this report helped to fill a significant and longstanding gap in New Zealand’s understanding of how it works and what it achieves.
Year: 2008
Interviews with firms that had received support from the Market Development Assistance Scheme contributed to the Ministry’s evaluation of the scheme.
Year: 2008
A detailed case study of the Regional Partnerships Programme’s activity in the Wellington region was completed, contributing to the Ministry’s evaluation of the scheme across New Zealand. This was the first case study to be completed as part of the evaluation, and was used by the Ministry as a guide for the remainder of the case studies.
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