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Posts tagged ‘Ministry of Economic Development’

Assessing the impact of New Zealand’s investment in destination marketing

Year: 2011

Current practices in measuring the return on investment in tourism destination marketing were reviewed, and advice on improving New Zealand’s practices was developed. The advice formed the basis of a paper to the Minister, and new methods are now being piloted by the Ministry.

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Outcomes from the Market Development Assistance Scheme: findings from interviews with recipient firms

Year: 2008

Interviews with firms that had received support from the Market Development Assistance Scheme contributed to the Ministry’s evaluation of the scheme.

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Case study of the Regional Partnerships Programme in Wellington

Year: 2008

A detailed case study of the Regional Partnerships Programme’s activity in the Wellington region was completed, contributing to the Ministry’s evaluation of the scheme across New Zealand. This was the first case study to be completed as part of the evaluation, and was used by the Ministry as a guide for the remainder of the case studies.

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