Assessing the impact of New Zealand’s investment in destination marketing

Current practices in measuring the return on investment in tourism destination marketing were reviewed and advice on improving New Zealand’s practices was developed. The advice formed the basis of a paper to the Minister and informed the piloting of new methods by the Ministry of Economic Development.

Year: 2011

Continue reading

Permanent link to this article: https://counterbalance.co.nz/assessing-the-impact-of-new-zealands-investment-in-destination-marketing/

E Tū Kahikatea – Evaluation of the Contribution of Te Wānanga o Aotearoa to Aotearoa New Zealand Communities and Society

A large scale, mixed method research and evaluation project examined Te Wānanga o Aotearoa practices, and evaluated the outcomes from Te Wānanga o Aotearoa education. This report helped to fill a significant and longstanding gap in New Zealand’s understanding of how Te Wānanga o Aotearoa works and what it achieves.

Years: 2008 – 2010

Continue reading

Permanent link to this article: https://counterbalance.co.nz/e-tu-kahikatea-evaluation-of-the-contribution-of-te-wananga-o-aotearoa-to-aotearoa-new-zealand-communities-and-society/

Outcomes from the Market Development Assistance Scheme: findings from interviews with recipient firms

Designed, conducted and reported on the findings of Interviews with firms that had received support from the Market Development Assistance Scheme. This work contributed to the Ministry of Economic Development’’s evaluation of the scheme.

Year: 2008

Continue reading

Permanent link to this article: https://counterbalance.co.nz/outcomes-from-the-market-development-assistance-scheme-findings-from-interviews-with-recipient-firms/

Case study of the Regional Partnerships Programme in Wellington

A detailed case study of the Regional Partnerships Programme’s activity in the Wellington region was completed, contributing to the Ministry of Economic Development’s evaluation of the scheme. This was the first case study to be completed for the evaluation and was used by the Ministry as an example to guide the case studies in other regions.

Year: 2008

Continue reading

Permanent link to this article: https://counterbalance.co.nz/case-study-of-the-regional-partnerships-programme-in-wellington/